Starting in 1999, a dedicated group of UT students partnered with Keep Austin Beautiful to create a service event with the goal of 1000+ UT students coming together to complete a service project. To the event planners surprise, more than 2000 student volunteers participated. After witnessing the dedication and compassion from the UT student body, the organizers made "The Project" an annual event. Currently, The Project is one of the largest single-day, student & community run service events in Texas, providing support to local Austin communities.